If you’re a marketer or business owner, you’ve likely been told that you should be using SEO (Search Engine Optimization) more than once or twice. That’s because today, it’s an essential part of any successful marketing strategy. SEO is the process of improving a website in ways that help it rank in search results when users search for specific words and phrases.

SEO will increase the quality and quantity of traffic to your website as well as exposure to your brand.